Arena
Arena
Arena
Logo design and brand identity for a sports social platform that is the digital home base where teams, fans, and community members can engage in fanaticism with like-minded members of the sports community.
Logo Design
Brand Identity
Arena fosters a meeting ground where every vertical within the community has an equal opportunity to have a presence. Using features like peer messaging, live chat and audio rooms, timelines and feeds, and team/ community forums everyone from team owners to athletes to fans to journalists can communicate directly.
Arena needed to create a visual design ecosystem that screamed community while also maintaining its primary sports identity. The foam finger was the perfect icon to bridge the two ideas. No matter the type of fan, the glistening mascot of Arena perfectly welcomes all players in the sports community.
Contributors
Kameron Hypolite | Founder